Wednesday, October 22, 2008


What's in a name?

Domain names are a tricky business. Picking an address for your business' website that is short, descriptive, and that nobody else has taken is difficult.
Let's imagine for a moment that you're running a business selling computers in the far west of the UK, in Wales in fact. You're very proud of the fact that your company originates in Wales.

What might we call our website? doesn't really trip off the tongue is a bit ungainly whilst descriptive is far too long

Got it!

I can't see any problems with that. Can you?

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Lol. Exact match domains (like the ones with "welsh" and "computer" in the name are constantly depreciated by search engines, so you are better off getting a name that "just" sounds good and do not tell your visitor what your company is up to.
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